Players experienced the introduction of the The Art of DragonVale on December 19, 2016 when a Facebook message was posted online.
At the date of the announcement a DragonVale art concept book was made available for for players, fans, and consumers to purchase.
|The Art of DragonVale|
The first batch of The Art of DragonVale was announced and made available for pre-order on December 19, 2016.
- As part of the announcement of The Art of DragonVale a giveaway was held and the the twenty winners were notified that they won a copy of the book on January 13, 2017.