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Special Promotions

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Special Promotions in DragonVale are opportunities Backflip Studios makes available to players for a limited time. These can include free gifts, discounted items in the market, or other special items. Sometimes the special promotions are only available for one App Store.



2014 - 2013 - 2012

Table of Contents
One Hour Bag
of Gems Bonus
Lapis Dragon
Limited Sale
Diamond Dragon
Limited Sale
Double Magic
Egg Weekends
Emerald Dragon
Limited Sale
Jade Dragon
Limited Sale
Bonus
Gem Sale
Double Firefly
Weekends
Amber Dragon
Limited Sale
Bonus
Gem Sale 2
3rd Anniversary Island Theme
Bundle Sale
Two-Day
DragonCash Sale
Double Candy
Weekends

One Hour Bag of Gems Bonus

  • Bag of Gems Bonus Deal
  • Countdown Timer
  • Special Icon for Market menu
  • Special Icon for Treasure section

Backflip Studios issued a special promotion for DragonVale players on February 28, 2014.

Upon opening their parks, a message on the loading screen notified players that they have been offered a discount. Upon choosing to view the offer, players were redirected to the gems sub-section of the treasure section of the market.

The limited time deal offered players a chance to buy a bag of gems with 137 more gems than usual. This allowed players a chance to get 412 gems for $9.99 (or £6.99 or €8.99) instead of the regular 275 gems for this price.

The discounted price would only last one hour and had a countdown timer which started from the second the player viewed the deal in the market.

In addition to these messages Backflip Studios reused special icons for the treasure section of the market menu, and the market button.


Lapis Dragon Limited Sale

  • Lapis Dragon Limited Sale In-Game Notification 2014
  • Pop-Up Message upon Game Loading
  • Lapis Dragon Deal
  • Lapis Dragon Market Deal
  • Special Icon for Market Menu
  • Special Icon for Dragons section

When the Lapis Dragon was first released, Backflip Studios offered a discount on the dragon if purchased through the market.

The special promotion happened between March 6, 2014 and March 10, 2014.

When the special promotion ended, the price for Lapis Dragon rose from 150 gems to 1,500 gems.


Diamond Dragon Limited Sale

  • Pop-Up Message upon Game Loading
  • Diamond Dragon Deal
  • Diamond Dragon Market Deal
  • Diamond Dragon Deal Time
  • Special Icon for Market Menu
  • Special Icon for Dragons section

When the Diamond Dragon was released on April 1, 2014, Backflip Studios offered a 90% discount on the dragon if purchased through the market.

The special promotion happened between April 1, 2014 and April 7, 2014.

When the special promotion was about to end, the Diamond Dragon had a countdown timer above its card. This will tell players exactly how much time they have left to buy the dragon for a discounted price.

When the special promotion ended, the price for Diamond Dragon rose from 175 gems to 1,750 gems.


Double Magic Egg Weekends

1st - 2nd



  • Double Magic Egg Weekend Facebook Notification
  • Double Magic Egg Weekend Facebook Message
  • Double Magic Egg Weekend Notification
  • Pop-Up Message upon Game Loading
  • Magic Egg Discount in Treasure section of Market (US Dollar)
  • Magic Egg Discount in Treasure section of Market (US Dollar)
  • Countdown Timer
  • Special Icon for Market Menu
  • Special Icon for Treasure Section

Backflip Studios issued a special promotion for DragonVale players on April 18, 2014 during the Magic Egg Hunt Event.

The special promotion began April 18, 2014 (UTC) and ended on April 21, 2014 (UTC). This gave players to get twice as much as magic eggs from participating in the event as usual.

Upon opening their parks, a message on the loading screen notified players that they have been offered discounts. Upon choosing to view the offer, players were redirected to the magic egg sub-section of the treasure section of the market.

The discounted price only lasted for three reset cycles at The Vernal Glass and had a countdown timer which started from the second the player viewed the deal in the market.

In addition to these messages Backflip Studios reused the special icons for the treasure section of the market menu, and the market button.



Emerald Dragon Limited Sale

  • Pop-Up Message upon Game Loading
  • Emerald Dragon Deal
  • Emerald Dragon Market Deal
  • Emerald Dragon Facebook Notification 2014
  • Emerald Dragon Facebook Message 2014
  • Special Icon for Market Menu
  • Special Icon for Dragons section

When the Emerald Dragon was released on May 1, 2014, Backflip Studios offered a 90% discount on the dragon if purchased through the market.

The special promotion happened between May 1, 2014 and May 4, 2014.

When the special promotion started, the Emerald Dragon had a countdown timer above its card. This told players exactly how much time they have left to buy the dragon for a discounted price.

When the special promotion ended, the price for Emerald Dragon rose from 150 gems to 1,500 gems.


Jade Dragon Limited Sale

  • Pop-Up Message upon Game Loading
  • Jade Dragon Deal
  • Jade Dragon Market Deal
  • Jade Dragon Deal Time
  • Jade Dragon Market Deal Time
  • Special Icon for Market Menu
  • Special Icon for Dragons section

When the Jade Dragon was released on May 15, 2014, Backflip Studios offered a 90% discount on the dragon if purchased through the market.

The special promotion happened between May 15, 2014 and May 19, 2014.

When the special promotion was about to end, the Jade Dragon had a countdown timer above its card. This will tell players exactly how much time they have left to buy the dragon for a discounted price.

When the special promotion ended, the price for Jade Dragon rose from 70 gems to 700 gems.


Bonus Gem Sale

  • Bonus Gem Sale Facebook Notification 2014
  • Bonus Gem Sale Facebook Message 2014
  • Bonus Gem Sale Notification 2014
  • Bonus Gem Sale Facebook Message 2014: Want more time?
  • Bonus Gem Sale Facebook Message 2014: Extended
  • Bonus Gem Sale Notification 2014: Extended
  • Pop-Up Message upon Game Loading
  • Bonus Gem Sale in Treasure section of Market (US Dollar)
  • Bonus Gem Sale in Treasure section of Market (US Dollar)
  • Special Icon for Market menu
  • Special Icon for Treasure section

The special promotion began on June 20, 2014 and was originally scheduled to end on June 27, 2014. The special promotion happened between June 20, 2014 and June 30, 2014.

On June 26, 2014, Backflip Studios made an announcement on their FB2 Facebook page that the special promotion was being extended to June 29, 2014. This allowed players three more additional days to purchase gems for a discounted price.

Backflip Studios gave every player an opportunity to purchase 20% to 60% more gems than usual for the price in the market.

The gem bonus depended on the quantity of gems being purchased. The least expensive bundle had a 20% bonus, and the two largest bundles had a 60% bonus.


Double Firefly Weekends

1st - 2nd
  • Double Firefly Weekend Facebook Notification 2014
  • Double Firefly Weekend Facebook Message 2014
  • Double Firefly Weekend In-Game Notification 2014
  • Double Firefly Weekend Notification 2014
  • Pop-Up Message upon Game Loading
  • Firefly Discount in Treasure section of Market (US Dollar)
  • Firefly Discount in Treasure section of Market (US Dollar)
  • Firefly Discount in Treasure section of Market (US Dollar) (Glitch)
  • Firefly Discount in Treasure section of Market (US Dollar) (Glitch)
  • Firefly Discount Expired (Double Firefly Weekend)
  • Firefly Discount Expired (Double Firefly Weekend)
  • Countdown Timer
  • Special Icon for Market Menu
  • Special Icon for Treasure Section

Backflip Studios issued a special promotion for DragonVale players on July 18, 2014 during the Firefly Festival Event.

The special promotion began on July 18, 2014 (UTC) and ended on July 21, 2014 (UTC). This gave players to get twice as much as fireflies from participating in the event as usual.

Upon opening their parks, a message on the loading screen notified players that they have been offered discounts. Upon choosing to view the offer, players were redirected to the fireflies sub-section of the treasure section of the market.

Intially, the fireflies card in the Treasure section of the market did not list any price on it when the special promotion started. This is assumed to be a glitch which was corrected shortly after the special promotion began as players were still able to make in-application purchase normally even though the price was not listed.

The discounted price only lasted for 72 hours over the course of four reset cycles at the Gloaming Gate and had a countdown timer which started and could be viewed with the deal in the market at 16:30:00 (UTC).

The special promotion began 10.5 hours into the 24 hour cycle, and multiple players were unable to take full advantage of this special promotion on the first day.

The special promotion ended 10.5 hours into the 24 hour cycle on the last day.

In addition to these messages Backflip Studios reused the special icons for the treasure section of the market menu, and the market button.



Amber Dragon Limited Sale

  • Pop-Up Message upon Game Loading
  • Amber Dragon Deal
  • Amber Dragon Market Deal
  • Amber Dragon Deal Time
  • Amber Dragon Market Deal Time
  • Special Icon for Market Menu
  • Special Icon for Dragons section

When the Amber Dragon was re-released on August 14, 2014, Backflip Studios offered a discount on the dragon if purchased through the market.

The special promotion began on August 14, 2014. happened between August 14, 2014 and August 18, 2014.

When the special promotion was about to end, the Amber Dragon had a countdown timer above its card. This will tell players exactly how much time they have left to buy the dragon for a discounted price.

When the special promotion ended, the price for Amber Dragon rose from 150 gems to 1,500 gems.


Bonus Gem Sale 2

  • Bonus Gem Sale Facebook Notification 2014
  • Bonus Gem Sale Facebook Message 2014
  • Bonus Gem Sale In-Game Notification 2014
  • Bonus Gem Sale Notification 2014
  • Pop-Up Message upon Game Loading
  • Bonus Gem Sale in Treasure section of Market (US Dollar)
  • Bonus Gem Sale in Treasure section of Market (US Dollar)
  • Bonus Gem Sale in Treasure section of Market (US Dollar) (Glitch)
  • Bonus Gem Sale in Treasure section of Market (US Dollar) (Glitch)
  • Countdown Timer
  • Special Icon for Market Menu
  • Special Icon for Treasure Section

Backflip Studios issued a special promotion on August 29, 2014 for DragonVale players.

The special promotion happened between August 29, 2014 and September 2, 2014.

When the special promotion started, the Treasure section had a countdown timer above its card. This told players exactly how much time they have left to buy the gems for a discounted price.

Intially, the gems card in the Treasure section of the market did not list any price on it when the special promotion started. This is assumed to be a glitch which was corrected shortly after the special promotion began as players were still able to make in-application purchase normally even though the price was not listed. It might also be corrected once players closes their DragonVale application and launches it again.

Backflip Studios gave every player an opportunity to purchase 20% to 60% more gems than usual for the price in the market.

The gem bonus depended on the quantity of gems being purchased. The least expensive bundle had a 20% bonus, and the second largest and largest bundles had a 60% bonus.


3rd Anniversary

  • 3rd Anniversary Facebook Notification
  • 3rd Anniversary Facebook Message

Backflip Studios gave every player 33 gems for free.

The special promotion happened from September 15, 2014 at 16:30:00 (UTC) through September 16, 2014 at 16:30:00 for 24 hours to celebrate DragonVale's third anniversary.

Players who logged into their park received the promotion after opening his/her park, seeing a pop-up message, and visiting the social menu to collect the gift.


Island Theme Bundle Sale

  • Island Theme Bundle Sale In-Game Notification

Backflip Studios issued a special promotion on September 23, 2014 for DragonVale users after updating to Update 2.5.0. This special promotion happened from September 23, 2014 through September 24, 2014 at 16:30:00 (UTC).

The special promotion lasted 24 hours from the time the player opened his/her park after updating his/her game.

Backflip Studios offered a discount of the Island Theme Bundle for a price of 1,950 gems instead of 2,250 gems.

When the sale ended the price rose to its regular price of 2,250 gems.


Two-Day DragonCash Sale

  • Two-Day DragonCash Sale Facebook Notification
  • Two-Day DragonCash Sale Facebook Message
  • Two-Day DragonCash Sale In-Game Notification
  • DragonCash Sale in Treasure section of Market (US Dollar)
  • Special Icon for Market menu
  • Special Icon for Treasure section

Backflip Studios issued a special promotion on October 14, 2014 for DragonVale players.

The special promotion happened between October 14, 2014 and October 16, 2014.

Backflip Studios gave every player an opportunity to purchase 50% more dragoncash than usual for the price in the market.

This only applied to the "Bag of Cash", the "Box of Cash", and the "Chest of Cash" in the Treasure section of the market.


Double Candy Weekends

  • Double Candy Weekend Facebook Notification
  • Double Candy Weekend Facebook Message CountdownTimer.png|Countdown Timer
  • Special Icon for Market Menu
  • Special Icon for Treasure Section

Backflip Studios issued a special promotion for DragonVale players on October 17, 2014 during the Whitbee's Candy Bash Event.

The special promotion began on October 17, 2014 (UTC) and ended on October 20, 2014 (UTC). This gave players to get twice as much as candy from participating in the event as usual.

Upon opening their parks, a message on the loading screen notified players that they have been offered discounts. Upon choosing to view the offer, players were redirected to the candy sub-section of the treasure section of the market.

The discounted price only lasted for 72 hours over the course of four reset cycles at the Gloaming Gate and had a countdown timer which started and could be viewed with the deal in the market at 16:30:00 (UTC).

The special promotion began 10.5 hours into the 24 hour cycle on the first day.

The special promotion ended 10.5 hours into the 24 hour cycle on the last day.

In addition to these messages Backflip Studios reused the special icons for the treasure section of the market menu, and the market button.


Notes

  • Whenever there is a special promotion in DragonVale, a pop-up message would appear on the screen upon game loading. The message card would appear whenever a player launches his/her application or returning back to their park after visiting a friends park.
    • As of July 18, 2014, the pop-up message would only appear once per day when there is a special promotion.
    • As of August 1, 2014, the appearing of pop-up message would follow the original rule.



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